Your Personal Brand in the Attention Economy

“To find your mission in life is to discover the intersection between your heart’s deep gladness and the world’s deep hunger.” ~ Frederick Buechner

Your personal brand is the impression you make upon others. You convey it through your appearance, your speech, your writing and especially through one-on-one conversations and group discussion. In the Attention Economy, focus is scattered, attention is scarce and quick response is of the essence. How can we best present ourselves through writing and speech in the fast-paced information rich environment of the modern workplace? How do we get our ideas across successfully and start building relationships that will serve us our entire career? Those are the questions we explore in my BA200 class at the University of Illinois Chicago

My class is an office water cooler where we will discuss and analyze current business events and conundrums related to effective interpersonal communication in the modern workplace.

“The one easy way to become worth 50% more than you are now — at least — is to hone your communication skills — both written and verbal. If you can’t communicate, it’s like winking at a girl in the dark — nothing happens. You can have all the brainpower in the world, but you have to be able to transmit it. And the transmission is communication.” — Warren Buffet.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou