Is trust the currency that will pay for local news? Can your trusted brand as a journalist pay for the work you do? Maybe the answer depends on some key things. Does your news come from the heart of your community? Does your audience value your work as much as you do?
If they do, maybe 1000 true fans is all you need. If not, how can you adjust to the needs of your audience?
Think about it — how has trust fueled your news site? How can you create more of it?
Or is Palmer’s talk another case of persuasive propaganda fueling a misty-eyed view of the Internet? News sites, you tell me. Are we just tilting at windmills here?