Here’s the transcript.
Your digital brand as a journalist: Showcase your strengths, find your niche to stand out online authentically
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
That is really what a brand is about – how you make people feel. In real life and online, your brand is how people feel about you.
Steve Jobs hated the word “branding” but his brand as a creative perfectionist was iconic . The brand he created, Apple, continues to reflect his core attributes – smart, creative, genius .
To get started
Develop one word or a phrase — enthusiastic, passionate, energetic, confident — to express the best of who you are. Express that in all you do and say online and Continue reading Prezi – Your digital brand as a journalist 101