Your digital brand 101 — identity as journalist

People don’t buy what you do, they buy why you’re doing it.

acts of journalism
When your brand and your purpose are aligned, you have passion working to your advantage, pulling you forward and drawing others to you.

Getting started on your brand
If you haven’t  established a strong Web presence yet, it’s a great time to get started.  So many tools are available now to make it easy to establish your digital brand and identity as journalist.  In addition, there’s a community of  helpful people on the Web to assist. The biggest challenges these days for building your digital brand and identity as a journalist is doing the work upfront to identify your brand attributes — the kind of journalism you want to be known for, your beat and niche as well as the audience for your niche.

Your brand is about what the audience thinks. Writes Nick Bilton in his book, “I live in the future & here’s how it works”

“It’s an editors job to reduce what a readers brain has to wrestle with.”

That’s the work of your brand. It’s a short cut to the identity that you are co-creating with your audience.

A cautionary tale
Andrew Sullivan is an early blogger, a former New Republic editor – who started his blog, the Dish in 2000. Because his brand as a political commentator had earned him a following at an existing platform, The New Republic, Sullivan’s persona was solidly established when the Dish was hosted by TIME, The Atlantic and finally, The Daily Beast. Continue reading Your digital brand 101 — identity as journalist

Prezi – Your digital brand as a journalist 101

screen one

Here’s a link to the Prezi.

Here’s the transcript.
Your digital brand as a journalist: Showcase your strengths, find your niche to stand out online authentically

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

That is really what a brand is about – how you make people feel. In real life and online, your brand is how people feel about you.

Steve Jobs hated the word “branding” but his brand as a creative perfectionist was iconic . The brand he created, Apple, continues to reflect his core attributes – smart, creative, genius .

To get started
Develop  one word or a phrase —  enthusiastic, passionate, energetic, confident — to express the best of who you are. Express that in all you do and say online and Continue reading Prezi – Your digital brand as a journalist 101