Your digital brand — journalism ethics

acts of journalism

Committing acts of journalism—  What’s that?

The Web and digital technology have made it possible for anyone to commit an act of journalism.

Today, more people than ever are participating in journalism. People are breaking news on Twitter, covering their communities on Facebook, livestreaming, distributing news via email and writing in-depth blogs on issues of civic and community significance. Some of these people are what we’d consider “traditional” journalists working on new platforms, but many are not. — Josh Stearns, when working at The Free Press. Read the Free Press Report on defining press freedom in the digital age.

That’s why as an independent journalist it’s important that you hard-wire certain attributes into your brand from the beginning.

Among others, these include:
transparency
trustworthiness
credibility

These attributes will become increasingly important if news outlets evolve into a platform for our talent as some of us are predicting.

Continue reading Your digital brand — journalism ethics

Your digital brand 101 — identity as journalist

People don’t buy what you do, they buy why you’re doing it.

acts of journalism
When your brand and your purpose are aligned, you have passion working to your advantage, pulling you forward and drawing others to you.

Getting started on your brand
If you haven’t  established a strong Web presence yet, it’s a great time to get started.  So many tools are available now to make it easy to establish your digital brand and identity as journalist.  In addition, there’s a community of  helpful people on the Web to assist. The biggest challenges these days for building your digital brand and identity as a journalist is doing the work upfront to identify your brand attributes — the kind of journalism you want to be known for, your beat and niche as well as the audience for your niche.

Your brand is about what the audience thinks. Writes Nick Bilton in his book, “I live in the future & here’s how it works”

“It’s an editors job to reduce what a readers brain has to wrestle with.”

That’s the work of your brand. It’s a short cut to the identity that you are co-creating with your audience.

A cautionary tale
Andrew Sullivan is an early blogger, a former New Republic editor – who started his blog, the Dish in 2000. Because his brand as a political commentator had earned him a following at an existing platform, The New Republic, Sullivan’s persona was solidly established when the Dish was hosted by TIME, The Atlantic and finally, The Daily Beast. Continue reading Your digital brand 101 — identity as journalist

Prezi – Your digital brand as a journalist 101

screen one

Here’s a link to the Prezi.

Here’s the transcript.
Your digital brand as a journalist: Showcase your strengths, find your niche to stand out online authentically

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

That is really what a brand is about – how you make people feel. In real life and online, your brand is how people feel about you.

Steve Jobs hated the word “branding” but his brand as a creative perfectionist was iconic . The brand he created, Apple, continues to reflect his core attributes – smart, creative, genius .

To get started
Develop  one word or a phrase —  enthusiastic, passionate, energetic, confident — to express the best of who you are. Express that in all you do and say online and Continue reading Prezi – Your digital brand as a journalist 101

Branding on the Web 101 for Working Journalists

savingsChicago journalists, join me for a conversation about practical ways to move your journalism career online by building a personal brand and using the social Web.
The first step to getting found on the Web is knowing who you are and what you have to offer that is unique to you. These days, this expression of our identity, this knowing who you are, is called our “personal brand.” It’s basically how the world experiences us. Visit our event page on Facebook. 

About Working Journalists

Working Journalists is a start up by the Chicago Newspaper Guild. Membership is Continue reading Branding on the Web 101 for Working Journalists

Your network is your life — Part 1

[prezi url=”http://prezi.com/luk4sz_iptuo/your-life-brand/”]

The way we appear to the world is an expression of our identity that some call our “personal brand.” Our brand is how the world experiences us. IMG_3136When we show up for a job interview it’s important that we present ourselves in a professional, appropriate manner. The same is true of our online identity. If we don’t show people who we are by what we say and do, they’ll make up a story about who we seem to be – that story could be way off from who you are.

The story of you

Both online and in real life, its important to express positive universal values while telling the true story of who you are. This is especially true online because your online presence will create a global  impression that can last for a very long time.

In my first session talking with soon-to-be  health care grads of Rush University here in Chicago, I discussed the concept of personal branding. A simple approach to this is to choose one word that expresses a trait that tells the world something important and positive about you. Because graduates in  health care  have very specific knowledge and use particular technologies, keywords in a resume or LinkedIn profile tend to be identifiable and universal. Although you want to make sure that you capture the correct keywords, an added way to stand out is to deeply understand your values and  choose a word that embodies what you admire and aspire to professionally.

This will take some reflection and self exploration. In your professional life, remember your word, whatever it is, be it “compassionate,” “efficient,” “friendly” or all three and adhere to its standards as best you can as you go through your every day life.

Our brand is how the world experiences us.

Just as Starbucks IS good coffee. You ARE what you ARE to people.  This has everything to do with the impression you leave people with. It is deeper than image. It emerges from your core. To understand the story of you, explore these “W’s.”

Who are you as you know you?  What happened to bring you to this work — it can involve professional and personal inspiration. Where are you from and how did that affect your choices? What do you most look forward to experiencing in your new work?

The answers you come up with are unique to you. Understanding that story  has nothing to do with being phony or deceitful and everything to do with knowing your strengths and working to them.

In recently considering my personal branding word, I asked a friend. She said “I see you as an Illuminator.” I liked that. So here’s my draft story of Sally as the Illuminator.

“I’m an illuminator. All of my life, my curiosity has taken me behind the scenes to learn and more deeply understand how things work. I am also drawn to understand solutions so that I can be part of making the world a better place. My findings often feel golden to me, so I am greatly motivated to share my happy discoveries with the world. I share through writings, photographs and multimedia. As important, I learn and share perspectives and insights through personal meetings.”

Once you’ve found your word or words, it’s time to combine that with your resume and create a  branded profile online and use it for building your career. The first step is to understand and build your network. For this, I favor LinkedIn. As your network of professionals, it is the hub in a wheel of your career search. In my next post, I’ll explore how to use Linked In.

Useful Links about online privacy
An article from Wired about LinkedIn’s recruiter program
How online social behavior can work against your career
Links from the Wall Street Journal on online privacy.
Nothing is private online, especially messaging apps.

Learn more about personal branding
Google “personal branding”
The brand called you by Tom Peters
Career Distinction
Build your own life brand by Stedman Graham
Promote Yourself by Dan Shawbel