Your digital brand — journalism ethics

acts of journalism

Committing acts of journalism—  What’s that?

The Web and digital technology have made it possible for anyone to commit an act of journalism.

Today, more people than ever are participating in journalism. People are breaking news on Twitter, covering their communities on Facebook, livestreaming, distributing news via email and writing in-depth blogs on issues of civic and community significance. Some of these people are what we’d consider “traditional” journalists working on new platforms, but many are not. — Josh Stearns, when working at The Free Press. Read the Free Press Report on defining press freedom in the digital age.

That’s why as an independent journalist it’s important that you hard-wire certain attributes into your brand from the beginning.

Among others, these include:
transparency
trustworthiness
credibility

These attributes will become increasingly important if news outlets evolve into a platform for our talent as some of us are predicting.

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Your digital brand 101 — identity as journalist

People don’t buy what you do, they buy why you’re doing it.

acts of journalism
When your brand and your purpose are aligned, you have passion working to your advantage, pulling you forward and drawing others to you.

Getting started on your brand
If you haven’t  established a strong Web presence yet, it’s a great time to get started.  So many tools are available now to make it easy to establish your digital brand and identity as journalist.  In addition, there’s a community of  helpful people on the Web to assist. The biggest challenges these days for building your digital brand and identity as a journalist is doing the work upfront to identify your brand attributes — what you want to be known for, your beat and niche as well as the audience for your niche.

Your brand is about what THEY think

“It’s an editors job to reduce what a readers brain has to wrestle with,” Nick Bilton in his book, “I live in the future & here’s how it works”

That’s the work of your brand. It’s a short cut to the identity that you are co-creating with your audience.

A cautionary tale
Andrew Sullivan is an early blogger, a former New Republic editor – who started his blog, the Dish in 2000. Because his brand as a political commentator had earned him a following at an existing platform, The New Republic, Sullivan’s persona was solidly established when the Dish was hosted by TIME, The Atlantic and finally, The Daily Beast. Continue reading Your digital brand 101 — identity as journalist

Prezi – Your digital brand as a journalist 101

screen one

Here’s a link to the Prezi.

Here’s the transcript.
Your digital brand as a journalist: Showcase your strengths, find your niche to stand out online authentically

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

That is really what a brand is about – how you make people feel. In real life and online, your brand is how people feel about you.

Steve Jobs hated the word “branding” but his brand as a creative perfectionist was iconic . The brand he created, Apple, continues to reflect his core attributes – smart, creative, genius .

To get started
Develop  one word or a phrase —  enthusiastic, passionate, energetic, confident — to express the best of who you are. Express that in all you do and say online and Continue reading Prezi – Your digital brand as a journalist 101

Branding on the Web 101 for Working Journalists

savingsChicago journalists, join me for a conversation about practical ways to move your journalism career online by building a personal brand and using the social Web.
The first step to getting found on the Web is knowing who you are and what you have to offer that is unique to you. These days, this expression of our identity, this knowing who you are, is called our “personal brand.” It’s basically how the world experiences us. Visit our event page on Facebook. 

About Working Journalists

Working Journalists is a start up by the Chicago Newspaper Guild. Membership is Continue reading Branding on the Web 101 for Working Journalists

The future of news is a rainbow

Here’s a link to a WTTW clip from March 2009. Yeah – it’s almost five years old. In it, I, Owen Youngman, the Knight chair at Medill, and Geoff Dougherty, then the founder of Chi-Town Daily News, discuss the future of news. Owen is still teaching at Medill and is busy doing what tenured professors do – teaching, researching and advancing knowledge in his area of expertise. It looks like Geoff is successfully pivoting  into the world of science. His linked in says, “I’m a social epidemiologist and PhD student in epidemiology at Johns Hopkins, with research interests in neighborhood-level determinants of cardiovascular disease, systems- and agent-based modeling and application of GIS to public health questions.”

Continue reading The future of news is a rainbow

Shop Local Chicago 2014

IMG_2815Shop Local Chicago is gaining steam so I am reposting special events here with an active link for Unwrap Chicago this holiday season in support. Here’s a post I wrote in 2011 about the Buy Local movement and not much has changed except we need our local businesses more than ever and I share local information every day through my @ChiNeighbors Twitter feed and Chicago Community Showcase Facebook page.  This Continue reading Shop Local Chicago 2014