Your network is your life — Part 1

The way we appear to the world is an expression of our identity that some call our “personal brand.” Our brand is how the world experiences us. IMG_3136When we show up for a job interview it’s important that we present ourselves in a professional, appropriate manner. The same is true of our online identity. If we don’t show people who we are by what we say and do, they’ll make up a story about who we seem to be – that story could be way off from who you are.

The story of you

Both online and in real life, its important to express positive universal values while telling the true story of who you are. This is especially true online because your online presence will create a global  impression that can last for a very long time.

In my first session talking with soon-to-be  health care grads of Rush University here in Chicago, I discussed the concept of personal branding. A simple approach to this is to choose one word that expresses a trait that tells the world something important and positive about you. Because graduates in  health care  have very specific knowledge and use particular technologies, keywords in a resume or LinkedIn profile tend to be identifiable and universal. Although you want to make sure that you capture the correct keywords, an added way to stand out is to deeply understand your values and  choose a word that embodies what you admire and aspire to professionally.

This will take some reflection and self exploration. In your professional life, remember your word, whatever it is, be it “compassionate,” “efficient,” “friendly” or all three and adhere to its standards as best you can as you go through your every day life.

Our brand is how the world experiences us.

Just as Starbucks IS good coffee. You ARE what you ARE to people.  This has everything to do with the impression you leave people with. It is deeper than image. It emerges from your core. To understand the story of you, explore these “W’s.”

Who are you as you know you?  What happened to bring you to this work — it can involve professional and personal inspiration. Where are you from and how did that affect your choices? What do you most look forward to experiencing in your new work?

The answers you come up with are unique to you. Understanding that story  has nothing to do with being phony or deceitful and everything to do with knowing your strengths and working to them.

In recently considering my personal branding word, I asked a friend. She said “I see you as an Illuminator.” I liked that. So here’s my draft story of Sally as the Illuminator.

“I’m an illuminator. All of my life, my curiosity has taken me behind the scenes to learn and more deeply understand how things work. I am also drawn to understand solutions so that I can be part of making the world a better place. My findings often feel golden to me, so I am greatly motivated to share my happy discoveries with the world. I share through writings, photographs and multimedia. As important, I learn and share perspectives and insights through personal meetings.”

Once you’ve found your word or words, it’s time to combine that with your resume and create a  branded profile online and use it for building your career. The first step is to understand and build your network. For this, I favor LinkedIn. As your network of professionals, it is the hub in a wheel of your career search. In my next post, I’ll explore how to use Linked In.

Useful Links about online privacy
An article from Wired about LinkedIn’s recruiter program
How online social behavior can work against your career
Links from the Wall Street Journal on online privacy.
Nothing is private online, especially messaging apps.

Learn more about personal branding
Google “personal branding”
The brand called you by Tom Peters
Career Distinction
Build your own life brand by Stedman Graham
Promote Yourself by Dan Shawbel

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Social network privacy is selling point for NextDoor

NextDoor is the new kid on the social network block and I’m betting that they’ve intensely studied existing social networks to pick up what works and throw out what doesn’t so they can hit critical mass quickly and gather up the laggards who have been holding back from getting social on the Internet.

NextDoor hopes to do this by tapping into the power of “the neighborhood.”

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My historic story — Government subsidy of Big Money in “education reform”

Historic story: Reporting is in the weeds on gov't subsidy of big money's goal of replacing public schools with charters, schools run as for-profits.

[Sally Duros Photo] Where’s the public dialogue? While cutbacks in schools nationwide send parents and teachers onto the streets to protest, our politicians and public officials are mum on the big picture of how they are working with big money on education reform.

In his blog today, Steve Buttry asks

“What are today’s historic stories that we will look back on and say that we missed the real story or the importance of the story?”

Buttry  cites  Robert G. Kaiser’s  story in the Washington Post Sunday: The Post nearly ignored Martin Luther King Jr.’s speech and his historic “I have a dream …” theme in its coverage of the march on Washington 50 years ago.

My answer to a big historic story we’re missing? The death of the public schools. Reporting is in the weeds on government subsidy of big money’s goal of replacing public schools with charters and schools run as for-profit businesses.  A story here, a story there is lifting the veil on the role of big money  —  businesses like Pearson and philanthropies like the Broad Foundation — in “education reform.” There’s plenty of  string to follow in the blogs of Diane Ravitch and countless others and articles like this one by Joanne Barkan that follows private philantropies involvment in K-12 education:

Hundreds of private philanthropies together spend almost $4 billion annually to support or transform K–12 education, most of it directed to schools that serve low-income children (only religious organizations receive more money). But three funders—the Bill and Melinda Gates Foundation, the Eli and Edythe Broad (rhymes with road) Foundation, and the Walton Family Foundation—working in sync, command the field.

And in this one by Lee Fang for The Nation, which is a good primer on the online learning industry:

“(Investment banker Michael) Moe ticked through the various reasons education is the next big “undercapitalized” sector of the economy, like healthcare in the 1990s, he also read through a list of notable venture investment firms that recently completed deals relating to the education-technology sector, including Sequoia and Benchmark Capital. Kleiner Perkins, a major venture capital firm and one of the first to back Amazon.com and Google, is now investing in education technology, Moe noted.

Like the subprime mortgage/Wall Street CDO scam, this Big Money story is complicated, serpentine systemic effort that could use an army of full-time reporters working it.

The big question for me is: Where’s the public dialogue? While cutbacks in schools nationwide send parents and teachers onto the streets to protest, our politicians and public officials are mum on the big picture of how they are working with big money on education reform.

It’s big stories like these that are so expensive to follow and to report  that we are missing and will continue to miss until we find a way to pay more reporters a living wage telling the stories that are at the core of our Democracy. It won’t be historic until we look back and say, “Gee! Where did the public schools go?”

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Choose News over Noise: McCormick’s Why News Matters wants your ideas by May 8

[youtube]http://youtu.be/7R0MHQiUDUU[/youtube]

If ever there’s been a poster child for why news matters —and unfortunately why so often it doesn’t — it is the series of reporting events that began last week with the explosions at the finish line of the Boston Marathon and continue as I write.

In the rush to be first at each phase of the story,  we’ve seen all kinds of false and sloppy information polluting the already overcrowded news and information streams on Twitter, in newsprint and elsewhere. You can read  Gwen Ifill’s take on it:  When getting it first trumps getting it right as well as a Tweet loaded piece  by writer  for The Awl, where she called out several social journalism colleagues: Is your social media editor destroying your news organization? 

Farhad Manjoo of Slate weighed in with this sage advice in Breaking News is Broken:

When you first hear about a big story in progress, run to your television. Make sure it’s securely turned off.

Next, pull out your phone, delete your Twitter app, shut off your email, and perhaps cancel your service plan. Unplug your PC.

Now go outside and take a walk for an hour or two.

That sounds about right. That’s how bad it was.

If breaking news is broken, how do we fix it?

Journalists need to “have a filter between their ears and mouths — or eyes and keyboard,” as a colleague said on a private message board today. But the fact is all of us — not just journalists — must develop filters so we can cull the news from the noise and better understand events and issues.  To the degree that we’ve improved our ability to vet the quality of information that is presented to us, we’ll add value to the story when we make a contribution on the comments page, the Twitter feed or anywhere else on the social Web.

That’s one reason why the McCormick Foundation’s Why News Matters grant-making program is so badly needed.

How do we learn to choose news over noise?

Why News Matters seeks to heighten news literacy skills in the Chicago area and beyond.  The foundation will be investing as much as $6 million in promising innovative ideas that could make a difference in our ability to think critically about the information we are swimming in as well as distributing.

What’s news literacy?

It’s the set of critical thinking skills that enable citizens to judge the reliability and credibility of news reports and information sources.

McCormick says news literacy programs provide:

  • A frame of reference to distinguish fact from fiction, opinion or propaganda

  • An understanding of the First Amendement, the role of a free, independent media and the importance of journalistic values

  • A curiosity to seek information and better understand communities, national and international affairs

  • Help in navigating the myriad sources of digital information in a more skeptical and informed manner

  • A foundation for exercising civility, respect and car ein the exchange of information

Here’s some news literacy initiatives that McCormick has been funded to date.

Do you have an idea that could fit in? If so, get with your partners soon and write a Letter of Inquiry. Read McCormick’s FAQ. Do it soon.

Letters are due to McCormick by May 8.

 

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WordPress plugins for newsrooms revisited

NewsroomI had some great conversations with online publishers last year while I was working for the BlockbyBlock network. Many of them used these WordPress plugins for newsrooms.

Keep in mind that these tools create accountability, credibility and context for anything your site reports on, so they are valid for newsrooms of any type of organization, not just for what we think of as traditional newsrooms.

Here’s a few BxB posts on WP plugins that I refer to time and again.

Patricio G. Espinoza, who is a triple Fellow for Knight Digital, Poynter and McCormick, offered thoughts on WordPress plugins that include Contact forms, Biographies, Media Credits plus a tool to figure out what is slowing down your site.

Barb Iverson, digital thought leader, Journalism Professor at Chicago’s Columbia College, and editor and publisher of Chicagotalks.org recommended plugins for copy flow, extra content, embedding rich media and going mobile.

Thinking about creating a directory? Ned Berke, publisher of SheepsheadBites, and Clay Graham, founder of welocally.com, share their thoughts.

Are you asking your audience or members for funding but you’re not a non-profit?
Thoughts from small publishers on how to ask for support.

If I find any that need updating or uncover any new tools, I’ll be adding them here on SallyDuros.com.

Although the BxB network is no longer active, you can find publishers gathering at their new trade association, LION Publishers. They’ve put out a terrific new handbook for accuracy in reporting and attribution that you can download here.

Michele McLellan continues her groundbreaking work with indie online news publishers at Michele’s List, a fully searchable database that is sure to provide a treasure of information as it grows.

 

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